Colleges that are looking to recruit a large number of students each year will be sending offers early in a student’s junior year. If the student is unsure of where to attend college, he/she may feel overwhelmed at the thick catalogs, pamphlets, and brochures that are coming in the mail every single day. One college seems to blend in with the next. There are no particular qualities that they are going to be willing to search for to distinguish one from the other.
Each college’s catalog is at least one hundred pages and shows a picture of the campus on the cover. They generally feature the school’s color and have the school seal displayed somewhere. They are all organized in generally the same way with subcategories such as financial aid, scholarships, majors, sports, etc. To sit and flip through page after page is a daunting task and a high school student probably isn’t going to do it.
Colleges that are specifically recruiting a student need a way to stand out among the many other choices. If your college really wants that student, you need to show rather than tell a student WHY your college is the best, most up to date, and trendy school. Sending out the same old catalog isn’t going to cut it.
Perhaps college recruiters could custom design bulk flash drives that are flashy and eye-catching, yet filled with information. The flash drive could be color matched to the school colors and feature the school logo or seal along with the college’s name. The outside will look professional with all of the school’s information printed or even laser engraved right on the drive.
When a student heads to the mailbox expecting to pull out more large envelopes packed full of wasted paper, they will be surprised and curious as to what this college could have possibly fit in a small envelope. Surely it is just a business card and they will have to call for more information? But instead, there is a trendy college flash drive inside. The looks catches their eye and they automatically realize that this college has found a way to set itself apart and actually make the student review the information.
If your college is looking for a modern way to highlight all that they can offer a prospective student, then preloading a CFgear flash drive with PDF files, Word documents, pictures, and videos is the way to go. Your PDF and Word documents can include the important information regarding financial aid, school policies, billing, housing information, and so on.
However, you can grab the student’s attention by having pictures of current, happy students instantly pop up. When the flash drive is inserted into a computer, CFgear’s patented INSTARUN technology can have a picture or video pop up instantly. At a time when the student wants to be shown, rather then told, seeing pictures of happy students participating in campus events will do the job.
As for video files, you could include student testimonials from everyday students. Colleges often use their student ambassadors on their web videos. However, their opinion of the college may be biased because they are a paid ambassador that can’t say anything bad about the college. If the recruiters actually go on campus and get random student testimonials they will appear to be more realistic and believable on the video.
As the student plugs the CFgear university flash drive in, they will see all of the main highlights that your college has to offer. Even if your college doesn’t have that many unique activities or events to offer, the way that you present them will be better than the college using a thick paper catalog that will never get read. You can even include an application form for the student to fill out and submit.
If your college is looking to recruit students, you need to stand out among the 20 other offers they are getting. Let CFgear customize bulk flash drives that will save you money in mailing costs and also eliminate wasted paper and ink. It will be one decision that will ensure you an edge over competitor schools.